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NBC NIGHTLY NEWS AIRS MAJOR FEATURE ON NCC TARGET BOYCOTT
 

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12/14/04

NBC Nightly News with Brian Williams last night aired a major “In Depth” feature story on our call to suspend holiday buying at Target stores until the company reverses its decision to evict the Salvation Army from more than 1300 properties.

Anchor Brian Williams introduced the piece that was done by Atlanta bureau reporter Don Teague. After receiving the latest NCC news release on the issue, Mr. Teague called Rev. Rob Schenck to ask for ideas on framing the story. He was particularly interested in covering a church that is cooperating in the boycott. Rev. Schenck suggested NCC executive committee member the Reverend Dr. David Anderson of Faith Baptist Church in Sarasota. A video crew was dispatched to the church this past Sunday and Dr. Anderson’s announcement and subsequent interview were a prominent part of the story.

Rev. Schenck has been busy doing numerous interviews on radio and with newspapers from around the country as momentum builds for the boycott. So far, Target has refused comment beyond an early printed statement.